Goal

1. the goal is to create AD that will grab the attention of the market and introduce them to a new way of drinking coffee
2. we have certain tag lines and messages we want to pass but we don’t have an exact HOOK that can feel natural to the social media UGC audience
3. messages →
   1. A New Kind Of Coffee
   2. Make Every Day Productive
   3. What if there was something better than coffee? (it’s not mushrooms)
4. what is the product →
   1. A delicious oat milk cold brew with natural nootropics for more focus and energy
5. key benefits to pass →
   1. natural nootropics
   2. ready to drink
   3. 91 calories - low natural sugars
   4. focus, energy, mood
   5. no crashes or spikes
   6. delicious oat milk
   7. over 100mg of pure arabica caffeine
6. buying points →
   1. 30-day money-back guarantee (love Impact or keep the coffee)
   2. free shipping for a limited time
   3. 20% off your first order
7. framework ideas →
   1. Script Ideas 01 →
      1. → Hook
      2. → Education
      3. → Polarize
      4. → Product reveal
      5. → Outcome
      6. → Benefits/Features
      7. → Social proof/Authority
      8. → CTA card
   2. Script Ideas 02 →
      1. → Hook (Build hype)
      2. → Benefit #1 (they make my flat butt look rounder)
      3. → Outcome (My wife is like “where’d you get that butt”?)
      4. → Benefit #2
      5. → Benefit #3
      6. → Benefit #4
      7. → CTA card + guarantee

<aside> 💡 Please make b-rolls as much as possible - something happens on the screen every 1.5 seconds

</aside>

<aside> 💡 Please create something that you will be proud off

</aside>

Video Examples